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The assortment will feature the brand’s hair thickening shampoo and scalp revitalizing treatment.
March 18, 2026
By: Lianna Albrizio
Dr. Groot, a leading Korean haircare brand for hair thickening, is now available at Sephora.
Officials say the launch marks a pivotal moment in the brand’s US expansion.
“Sephora has long been a destination for beauty lovers seeking innovation and performance,” said James Yoo, Dr. Groot marketing director. “We’re excited to introduce our approach to hair and scalp care to customers who value both efficacy and experience.”
The Sephora assortment will feature Dr. Groot’s hero products, including the best-selling Scalp Revitalizing Solution Hair Thickening Shampoo and Scalp Revitalizing Solution Miracle In-Shower Treatment. Designed to be in unison, the duo is clinically tested to help reduce hair loss due to breakage, per the brand.
Formulated with biotin, rosemary and caffeine, the regimen supports thicker-looking, fuller hair, while ingredients such as arginine, panthenol, niacinamide and salicylic acid help nourish and revitalize the scalp.
The brand will debut on Sephora.com on April 1, followed by an in-store rollout beginning May 15 at select Sephora locations and rolling out to the majority of Sephora doors nationwide throughout 2026.
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